Tuesday, September 13, 2011

The Blues Clothing Company ventures into home furnishing

October 26, 2010 by · Leave a Comment 

bluesclothing 300 The Blues Clothing Company ventures into home furnishing

The Blues Clothing Company (BCC) is a fashion and retail company that retails the best Italian brands in India. The company has now extended its business into interiors and home furnishing. They offer products of brands such as Gianni Versace, Versace Collection, Corneliani, Cadini, John Smedley and Tween. BCC’s first flagship interior store will be spread over a vast expanse of 50,000 sq. ft. And will be located at The Galleria Mall in New Delhi.

Making use of this huge area, they will be displaying a vast array of home decor items that will enable their buyers to pick and choose whatever they fell like and whatever catches their eye. Their whole collection will be unique and when they all come together, the fusion would definitely become the cynosure of everyone’s eye that enters through your home’s gates. Their Home Decor stores will also offer different price ranges and brands to cater to different customer brackets.

Abhay Gupta, Executive Director, Blues Clothing Company says, “These are exclusive arrangements and depending on the success of individual concepts, we will grow them separately or collectively. They have all been brought together by BCC as a unified home solutions offering to ensure our client base does not have to move around in order to find essential solutions which the target audience will look for. Home has typically been a forte of the unorganized zone. This segment is passing through a phenomenon which the ready-to-wear industry went through in the early to mid nineties. No one today has the time or inclination to hire carpenters or do up the furniture themselves. They would rather pick up ready solutions off the shelf. Branding is becoming important and is playing a vital role. Large space availability is another criterion which cannot be ignored.” Their clientele would be the filthy rich btw.

Via: fashionunited

Source: Elite Choice

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